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BøthOfUs: Scale Up Program
BøthOfUs team representing selected organisations at the UN Habitat World Urban Forum
Open cohort — 28 seats available

Your organisation.
Built to scale continents.

A selective growth program for organisations ready to unlock EU and UN-linked funding, build a brand people trust, and expand across Africa, Asia, the EU and the US.

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Organisations helped
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Euro mobilised, direct and referred
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Seats, this cohort
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Years, EU, Asia, Africa
Erasmus+ Co-funded by the EU Climate-KIC EU partner EIT HEI funded projects UN-Habitat World Urban Forum UNICEF capacity building partner UN Ocean & Sea Affairs expert committee URBACT EU expert committee Horizon Fund evaluator 4 national innovation hubs created Erasmus+ Co-funded by the EU Climate-KIC EU partner EIT HEI funded projects UN-Habitat World Urban Forum UNICEF capacity building partner UN Ocean & Sea Affairs expert committee URBACT EU expert committee Horizon Fund evaluator 4 national innovation hubs created
Who it's for

Built for organisations ready to move.

A growth program for organisations with an existing foundation and real momentum — any sector, any legal form — ready to internationalise and build institutional capacity at scale.

Established SMEs

Revenue, a track record and a clear market — ready to expand internationally, in any sector.

Nonprofits and social enterprises

Operating at meaningful scale and ready for international grants and cross-border partnerships.

Innovation hubs and universities

Ready to formalise EU and UN ties and reach international funding pipelines.

Cooperatives and associations

A mandate that benefits from international market access and structured capacity building.

Great timing to join

You're a great fit if this sounds like you.

The strongest results come from organisations who join at exactly this stage.

You're ready when your organisation has:
  • Real revenue or active institutional funding already flowing
  • A registered organisation with a clear mission
  • A track record you're proud to put in front of us
  • Leadership ready to invest real time into growth
Selection criteria

What we actually look for.

Every sector is welcome. Here's exactly what our review looks for when selecting the 28 organisations for each cohort.

01

Alignment with UN SDGs

Your work contributes, directly or indirectly, to one or more UN Sustainable Development Goals.

02

Founder's mindset

Leadership that owns problems, moves fast, and is genuinely driving the organisation forward.

03

Internationalisation potential

A real, credible path to operating and earning beyond your home market.

04

Willingness to raise funds

Genuine enthusiasm for pursuing grants, co-funding, or investment to fuel growth.

05

Team internationalisation

Excitement to build, or grow your existing team into, an internationally minded team.

06

Revenue-generating today

Your organisation already earns revenue or holds recurring institutional funding.

Program deliverables

Everything your organisation needs to grow.

A hands-on program with concrete, exciting deliverables at every stage.

01

Funding and grants access

Curated funding and grant opportunities, with direct contacts and warm introductions.

02

Outreach and marketing campaigns

We help build and run the campaigns that generate real reach and revenue.

03

Revenue generation strategy

Concrete work on the revenue model itself, not just advice on paper.

04

A clear TODO roadmap

A structured, trackable action plan, run through a lightweight Scrum way of working.

05

Investment readiness

Getting your organisation genuinely ready to raise — materials, positioning, process.

06

Grant readiness

Preparing the documentation and the case needed to apply for, and win, grants.

07

Brand readiness and brand value

Turning a normal organisation into a respected, recognisable brand.

08

Team training modules

Structured sessions covering digitalisation, fundraising, branding, and Scrum delivery.

The one grant you'll want to grab first

A co-fund toward the digital tools you already need.

Selected organisations receive a digital grant, structured as a co-fund. BøthOfUs contributes toward your website, app, digital marketing infrastructure, sales and business development — turning a major expense into a shared win.

Co-fund
Website, app and marketing infrastructure, covered together.
A fund from BøthOfUs designed to cut what your organisation spends on the digital tools it already needs.
How it actually works

From application to results.

Clear and fast. Here's exactly what happens, step by step, from the day you apply.

1
Under 5 min

Submit the form

Tell us about your organisation. No cost, no commitment at this stage.

2
Review

Shortlisting and interview

Shortlisted organisations are invited to a selection interview with our team.

3
Confirmation

Fee and NDA

Selected organisations receive an email with their tier's commitment fee and an NDA to sign.

4
Kickoff

First workshop

Your program officer runs the opening workshop, mapping your goals.

5
Baseline

Report

A written report sets your starting point, priorities, and the plan for the program ahead.

6
Ongoing

Bi-weekly follow-ups

Regular working sessions keep momentum, tracked against your TODO list.

7
Delivery

Module implementation

Capacity building, funding applications and digital presence, delivered module by module.

Choose your track

Three tracks. Nine organisations each.

Each cohort selects up to 28 organisations across three focused tracks, so the program matches exactly what your organisation needs most.

01
9 organisations

Digital Scale Up

For organisations whose growth depends on digital presence, tools and infrastructure.

  • Website and digital presence overhaul
  • Digital marketing campaign build-out
  • Priority digital transformation grant
  • Social and digital reach strategy
02
9 organisations

Funds Scale Up

For organisations whose growth depends on capital: grants, investment and market access.

  • Investment readiness and materials
  • Grant readiness and applications
  • Direct funding and grant contacts
  • Market scale-up strategy
03
9 organisations

Full Scale Up

For organisations ready to move on everything — digital, funding, brand and team — at once.

  • Everything in Digital and Funds tracks
  • Brand readiness and value creation
  • Full team training modules
  • Multi-market officer coordination
From our program director

The playbook behind the program.

The frameworks used in this program are drawn from Kay Nag's own book on scaling organisations internationally.

The BøthOfUs Method

Scale Up Your Business

A practical framework for revenue, funding, and brand growth across borders.
Kay NagProgram Director, BøthOfUs

The book lays out the same hockey-stick growth logic the program is built on: steady groundwork first, then a sharp, joyful climb once funding, brand and team come together.

Every organisation we select works from this same playbook, adapted to their track and market.

Included with selection

A full month, on us.

Every selected organisation gets free access to the digital toolkit the program itself is built on.

€799/monthFree, month one

Full access from day one — our gift to every selected organisation.

  • ✓Branding tools and templates
  • ✓Real-time grants and funding listings
  • ✓Policy coverage relevant to your business
  • ✓EU opportunity tracking
  • ✓Personal branding support
How this is funded

Why the fee is a fraction of the real cost.

BøthOfUs receives cascading funding from EU institutions and partner foundations to run this program. Your commitment fee covers a small share of the real delivery cost — the rest is underwritten by our institutional funders, which is exactly why the program can offer this level of support at this price.

Proof, not promises

Work you can look up yourself.

A selection of past work across brand building, institutional capacity, and international policy.

Brand transformation

IEC Abroad, now Edvoy

Full brand platform and website rebuild for an early-stage international education consultancy.

Grew into Edvoy, now reported in the €10 million range
National innovation hub

BDIH, with UNICEF Botswana

Capacity building with the Botswana Digital and Innovation Hub, covered in the Botswana Guardian.

National-level digitalisation and innovation skilling
Institutional advisory

4IRI, with the SEDA ministry, South Africa

Support to South Africa's Fourth Industrial Revolution Institute and the Small Enterprise Development Agency.

National innovation policy and hub development
Textile and VET

EVETTI, Erasmus+ Africa, EU textile project

Capacity building in digitalisation and technology for vocational education in Uganda's textile sector.

EU–African Union textile innovation bridge
Deep tech ecosystem

EIT HEI, ABCD DeepTech project

Building deep tech entrepreneurship platforms across higher education institutions in the Western Balkans.

Innovation hubs across 6 countries
Municipal digitalisation

17 EU municipalities

Digital transformation program for small, medium and rural municipalities across the EU and EEA.

17 municipalities digitalised
Infrastructure advisory

Ethiopia Railways

Institutional and digitalisation advisory support as part of BøthOfUs' African infrastructure work.

UN policy

UN-Habitat, SDG Scorecard project

Contributing to the UN-Habitat SDG Scorecard, tracking urban progress against the Sustainable Development Goals.

UN policy

UN Ocean and Sea Affairs

Tech contributor to the Third World Ocean Assessment expert committee process.

Brand and growth

Impaakt, Swiss company

Brand build from early stage through sustained international growth.

Grew from startup to a reported €25.8 million
Beyond the program

One cohort. An international community.

Selection puts you alongside 27 other organisations from around the world, with real chances to meet, collaborate, and grow together.

28 seats, one cohort

A small, deliberately curated group per cohort — not a mass enrolment.

Meet your cohort partners

Structured opportunities to connect with fellow selected organisations and explore collaboration.

EU representation

Be represented in EU ecosystems and reach EU funding pipelines through our network.

On the ground

Real work, real people.

A look at the cohorts, workshops, and institutional moments behind the numbers.

Your team

One program director. A local officer, everywhere.

Program direction is consistent worldwide. On the ground, you work with the officer for your specific market.

Kay Nag, Program Director

Kay Nag

Program Director
Global
LinkedIn
Kristoffer Kriss, Program Partner, Nordics

Kristoffer Kriss

Program Partner — Scandinavian countries
Nordics
LinkedIn
Irene, Program Partner, Mediterranean

Irene

Program Partner — Mediterranean countries
Mediterranean
Cezars Torres-Rueda, Program Partner, LATAM

Cezars Torres-Rueda

Program Partner — Mexico & LATAM
LATAM
Pepe Martinez Guardiola, Program Partner, LATAM

Pepe Martinez Guardiola

Program Partner — Mexico & LATAM
LATAM
Deborah Aaraya, Program Assistant, Asia and Africa

Deborah Aaraya

Program Assistant — Africa & Asia
Asia & Africa
African ICT Rights, Program Partner, Africa

African ICT Rights

Program Partner — Africa
Africa
Khana Capital, Program Partner, SADC region

Khana Capital

Program Partner — SADC region
Africa
Program investment

One-time commitment fee, based on your stage.

There's no cost to apply. The fee applies only if your organisation is selected — confirmed after shortlisting, never before.

Small business — 1 to 3 employees, less than €50,000 in turnover

€390 to €490
One-time, no recurring charges
  • Full program access
  • Funding and grant identification
  • TODO roadmap and Scrum onboarding
  • Priority digital grant access
Apply now
Most selected

Medium business — 5 to 15 employees, less than €500,000 in turnover

€490 to €800
One-time, no recurring charges
  • Everything in Small business
  • Investment and grant readiness
  • Brand readiness and value creation
  • Full team training modules
Apply now

Large organisations — more than 15 employees

€800 to €2,200
One-time, no recurring charges
  • Everything in Medium business
  • Multi-market officer coordination
  • Priority institutional introductions
  • Multi-phase implementation plan
Apply now

* For low income countries, the commitment fee ranges from €190 to €350.

* The fee is a one-time contribution toward delivery, not a service charge — it's confirmed with you before you sign anything.

Every tier is paid only after your organisation is shortlisted — never to apply, never to be reviewed.

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Organisations helped
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Euro mobilised, direct and referred
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Seats per cohort
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Years active
Common questions

Everything you need to know before applying.

How do I verify BøthOfUs is a legitimate program?+

BøthOfUs has run scale-up programs for 9+ years, supporting 573+ organisations and mobilising €40M+ directly and through our referral network, delivered together with regional partner organisations. Our work with Climate-KIC, Erasmus+, EIT HEI, UN-Habitat, UNICEF, UN Ocean and Sea Affairs and URBACT is independently verifiable, including named work with IEC Abroad, BDIH and UNICEF Botswana, 4IRI and the SEDA ministry in South Africa, and 17 EU municipalities — see the case studies above. We encourage due diligence before applying, and we will never ask for a commitment fee before a shortlisting decision.

How can the program cost so little if it delivers this much?+

BøthOfUs receives cascading funding from EU institutions and partner foundations to run this program. Your commitment fee covers a small share of the real cost — the rest is underwritten by our institutional funders.

What does the commitment fee cover, and is it the only cost?+

The fee is one-time and scaled to your organisation's size: €390 to €490 for small businesses, €490 to €800 for medium businesses, and €800 to €2,200 for corporate and multinational organisations. It covers the full program — workshops, bi-weekly follow-ups, and priority access to the digital transformation grant — and is confirmed only after your organisation is shortlisted.

What is the Digital Tools Grant, specifically?+

It's a co-fund. BøthOfUs contributes toward the digital tools your organisation already needs — website, app development, digital marketing infrastructure — meaningfully reducing what you'd otherwise spend.

Who can't apply?+

The program isn't for pre-revenue projects, ideas without traction, individuals without a registered organisation, or early-stage pilots with no track record. It's built for organisations already generating revenue or recurring institutional funding.

How are organisations selected?+

We assess alignment with UN SDGs, founder's mindset, internationalisation potential, willingness to raise funds, team internationalisation, and current revenue generation. Any sector is welcome — we assess substance, not category.

Is this affiliated with, or funded by, the EU or UN?+

BøthOfUs is co-funded by EU programs such as Climate-KIC and Erasmus+, and partners with UN agencies including UN-Habitat, UN Ocean and Sea Affairs, UNICEF and UNDP. The program itself is funded by BøthOfUs' investors, founders and partners.

What happens after I'm selected?+

You sign the NDA, pay the commitment fee, and are introduced to your regional program officer. From there: a first workshop, a baseline report, bi-weekly follow-ups, and work through modules covering capacity building, funding applications and digital presence.

Can we meet other participants?+

Yes. Each cohort of 28 organisations has structured opportunities to meet each other and explore collaboration, alongside access to our wider international community.

Current cohort, now open

Ready to scale your organisation internationally?

Express interest in under five minutes. We review your organisation and reach out once, only if shortlisted.

Apply now